PROJECT INFORMATION
El Araby Store – El Orouba Mall, Borg El-Arab
Overview BUZJANY was selected by El Araby Group to deliver a full interior fit-out for their newest retail branch in El Orouba Mall, Borg El-Arab. The objective was to create a flagship store that reflects the brand’s modern identity and enhances the shopping experience for walk-in customers across Alexandria.
This 500 m² store was envisioned to showcase a wide range of consumer electronics and home appliances in a dynamic, customer-focused environment that blends functionality with brand consistency.
Scope of Work
- Full turnkey fit-out including partitions, flooring, lighting, and ceilings
- Zoning for various product categories
- Bespoke furniture and display units
- Mechanical and electrical system integration (MEP)
- Sustainable design implementation using eco-friendly materials and systems
The project required a high level of precision and coordination due to the complexity of retail display planning. Close collaboration with the El Araby team ensured all brand guidelines and product specifications were met.
This project represents BUZJANY’s commitment to delivering high-impact retail spaces tailored for both brand and consumer. We approached the execution with a balance of creativity, technical expertise, and logistical precision
Design & Execution Highlights
- A modular retail layout was developed to support future product changes and reconfigurations.
- Smart lighting and display systems guided customer flow and improved product visibility.
- Acoustic treatments and HVAC engineering were implemented to optimize comfort for both staff and visitors.
- The fit-out was executed under a tight deadline while maintaining full compliance with mall regulations and El Araby’s corporate brand guidelines.
Outcome The El Araby Borg El-Arab store now stands as a premium example of retail execution, offering a seamless experience that reflects both innovation and efficiency. The result is a retail space that not only enhances customer satisfaction but also supports El Araby’s brand positioning as a market leader in consumer electronics.